Internet Marketing

•Tivo and DVR are helping us avoid television commercials.

•Radio ads are struggling because of commercial free Serius and XM programming.

•Print ads are suffering because of the shift to the web for information gathering.

The only advertising medium that is rapidly expanding is the web. The single most important factor in the success of a given business in today's environment is leveraging the power of the Internet in their marketing efforts.

There are many different aspects to consider when you're putting together an Internet related marketing plan. Here a few guidelines to follow:

1. Install Google Analytics and learn it. The only way to figure out where you're losing customers is to find out where they're leaving your site

2.Optimize your website for the search engines. Set things correctly and take advantage of the FREE marketing power of Google, Yahoo, and the rest..

3. Utilize Free Directories. From general YellowPage type "web phonebooks" to industry specific directories make sure you're using all the free avenues of exposure you can.

4. Write stimulating Newsletters. Don't forget this one. Capture e-mails and stay in front of your clients and potential buyers.

5. Network. Take advantage of the most significant evolution in communications since the cell phone!!

6. Think Mobile. Thank the I-phone for bringing mobile phone Internet access to the masses.

7. Video is Hot. The Internet bandwidth in the first world has finally reached a level where most web surfers can watch a video without waiting for it to buffer.

8. Google Likes Links. Links are what make the web special. Use them as much as possible and link to popular, credible sources.

9. Affiliates Work. Use them to promote your services or get paid to reffer traffic.

10. Leverage the New Web. There are tons of new tools for you to take advantage of.

11. Get Help. There's a lot to do and there are only so many hours in the day. Browse through all the different marketing avenues and choose the ones you want to attack yourself and the ones you want to farm out to the experts. You can gain a lot of valuable insight from a consultation with a proffessional.

Ideally you find a local company with proven results that is willing to guarantee results for a reasonable price.

is a good company that offers a free consultation.